The findings of the latest consumer trends reports below

Digital services are not only favoured by customers, but they can also help with business growth.

The age of social networks has altered much about the method in which we shop, eat, and consume information. In fact, social media affects our lives and decision-making in more methods than one. Possibly one of the most apparent implications is how our shopping practices have actually altered and the way we perceive brand names due to the lens of social media. Today, lots of people make their shopping choices based upon content they've seen from a social media account they trust. This is why brand names invest significant amounts into social media marketing since they know that it is an effective tool that can help them generate considerable sales. Social media influencers play a central function in this equation as they help shift individuals's perception and opinions thanks to the substantial followings they have. This has actually turned into one of the most studied macro consumer trends, something that the fund with shares in General Mills will know.

While consumers will always favour higher quality products at competitive prices, there are other considerations that are taking top priority at present. For instance, ethical and environmental practices are seen as non-negotiables by the majority of consumers who wish to buy from brand names which share their values. The last couple of years have seen more companies focus on sustainability and eco-friendly practices, and this came as a direct response to consumer demands and pressures from regulators. Today, ensuring that businesses are operating sustainably and fairly is one of the most important consumer trends worldwide. This has been made much easier because the majority of businesses are now required to report their ecological impact and salient information about their operational processes. This is why supporting local businesses is acquiring a lot of momentum as these brand names tend to be less harmful to the environment. This is something that the activist investor of Whirlpool is likely aware of.

Perhaps among the most popular trends in consumer behaviour that continues to get momentum is consumers demanding more convenient options. While this holds true across the board, this trend is most impactful in the e-commerce space. Today, customers favour e-commerce sites and apps that include an exceptional user experience, from fast and fluid navigation to customer-centric features. Customers know that are spoilt for choice when it comes to online shopping, which is why brands invest a lot of time, effort, and cash into making their platforms the most attractive to customers. For instance, the provision of a large range of payment choices is one of the key consumer behaviour trends nowadays. Not only is this more convenient to clients, but it likewise practical to businesses that are most likely to guarantee a sale by offering various payment methods. This is something that the read more US shareholder of Pernod Ricard is most likely to confirm.